To understand ideological criticism you first have to look at the definition of ideology itself. Ideology is a pattern of beliefs that determine a group's interpretations of some aspect of the world. It can also be looked as a way to define the world and artifacts within it. Groups use ideology to make sense of things and break down their internal meanings.
There are also some primary components of an ideology. These are also considered evaluative beliefs, which mean there can be more than one meaning to an artifact. These can serve as foundations for knowledge, attitudes, motives, and predilections that adhere to ideology.
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