1) How does the textbook define "neo-Aristotelian criticism"?
The first formal method of rhetorical criticism developed in the communication field. It served as a necessity to which the other formal methods responded. It is different because it states a certain end for criticism. However, this form of criticism is rarely used by critics in present society. It encouraged the mechanical application of categories to unimaginative and self-fulfilling. It was used because critics wanted to find out the particular rhetorical techniques in the artifacts they were studying. Overall, it served to differentiate between literature and literary criticism and it also helped to legitimize it by focusing on its classical roots. Understanding the basic components of Neo-Aristotelian criticism will help to understand the other approaches to criticism.
2) What are the three basic steps in analyzing the artifact?
Using Neo-Aristotelian criticism when analyzing an artifact there are three basic steps:
· Reconstructing the context in which the artifact occurred
· Application of the five canons to the artifact
· Assessing the impact of the artifact on the audience
3) What are the five canons of rhetoric?
The parts, or canons, of rhetoric are helpful in the process of public speaking, they are:
· Invention: the location and creation of ideas and materials for the speech
· Organization: the structure or arrangement of the speech
· Style: the language of the speech
· Memory: mastery of the subject matter which may include the actual memorizing of the speech
· Delivery: management of the voice and gestures in the presentation of the speech.
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